Wednesday, February 21, 2018

14026: BHM 2018—YouTube.

Now playing on YouTube:

This Black History Month, in an effort to recognize contemporary history-makers in the making, we invited 28 black creators to tell us who they think will create Black History. Each day this month, we’ll be publishing one of those stories as a Reel on YouTube Spotlight channel. Celebrate Black History Month with us by visiting the YouTube Spotlight channel in the YouTube mobile app and swiping over to the Reels tab.

14025: BG BS.

Advertising Age published White advertising agency news items, including the following blurb:

Dialing up diversity

Independent marketing and communications agency Brownstein Group has begun a program called “BG20 x 2020,” designed to make sure 20 percent of its agency staff comes from underrepresented backgrounds by 2020. The Philadelphia-based shop, which says it already has a pretty significant number of women and LGBTQ community members on staff, plans on expanding recruitment efforts to schools and universities with historically higher percentages of people of color. Brownstein Group is also starting a “BG Gives Back” effort focused on purpose-driven initiatives.

It’s not the first time that Brownstein Group has been spotlighted and examined for its alleged commitment to diversity. Why, the place was offering expanded school visits and scholarships to minorities in 2006. A decade later—after securing “a pretty significant number of women and LGBTQ community members” in the office—the White advertising agency is now focusing on people of color. At this rate, “BG20 x 3020” is a more realistic program title.

Tuesday, February 20, 2018

14024: BHM 2018—Mickey D’s.

Gee, it looks like Mickey D’s spent about five minutes—and spent five McCrumbs—to produce this BHM advertisement.

14023: Clark’s Cultural Claptrap.

Adweek reported Wendy Clark was promoted to DDB Global President and CEO. Clark declared, “We believe that creativity is the most powerful force in business to achieve growth, but we’re never confused that the end goal is growth.” The comment accurately applies to We Are Unlimited, where there are signs of growth, with creativity trailing at a distant second place. Of course, Clark took advantage of the PR opportunity to emphasize the imperative for divertsity by announcing, “I want to use this position to create more opportunity for more women.” Yes, MultiCultClassics predicted this from the start of Clark’s arrival. She also stated, “Diverse teams and inclusive teams are higher performing. This isn’t the nice-to-do thing—this is the right thing to do for business outcomes, for attracting and retaining talent, for achieving our goals internally.” Gee, it will be great when Clark decides to actually do something—versus spewing patronizing rhetoric while perpetuating the status quo. Thanks to Clark, DDB stands for Deceptive Divertsity Bullshit.

DDB Promotes Wendy Clark to Global CEO, Making Her the First Woman to Lead an Omnicom Network

Chuck Brymer moves into chairman role

By Erik Oster

Omnicom has promoted Wendy Clark to the role of DDB global president and CEO. Clark, who formerly served as North American CEO, reports directly to Omnicom CEO John Wren and succeeds Chuck Brymer, who will move into the chairman role.

“After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” Brymer said in a statement. “She is passionate about our business and clients and has proven to be an inspiring leader for our company.”

Clark becomes the first woman to serve in a global chief executive role at an Omnicom creative network.

That makes me a little emotional, to be quite honest,” said Clark, who told Adweek she is well aware of the significance of the move and noted the outpouring of support she has received from women both inside and outside the Omnicom network. “It’s not lost on me that I’m carrying a lot of people with me. It’s never about the impact that one person can make. It has to be about creating a wake around me that’s way bigger than just my success, and I will have every intention of doing that.”

Clark added that she understands “the responsibility that sits with me, as other women in both my network and Omnicom and the industry are watching me.”

“I want to use this position to create more opportunity for more women,” she said.

Clark joined Omnicom as DDB North America president and CEO at the beginning of 2016, following two years as president of sparkling brands and strategic marketing at Coca-Cola North America. Later that year, she played a key role in winning the global McDonald’s review and launching the dedicated agency We Are Unlimited in Chicago.

Clark said DDB has also recruited top industry talent and expanded relationships with existing clients since her arrival two years ago. For example, longtime DDB client State Farm recently moved to consolidate the majority of its business with Omnicom.

In summarizing DDB’s cultural progress, Clark cited unconscious-bias training and initiatives like Talent Has No Gender and the LGBTQ-focused Pride in Talent, explaining that when employees “work in a culture that they feel celebrates exactly who they are, we believe they then have the opportunity to do the best work of their lives.”

Omnicom and DDB don’t have immediate plans to name a successor in the DDB North America leadership position, with Clark instead focusing on her expanded global role. She said Omnicom and DDB will “announce other structural changes at a later date.”

Moving forward, Clark said she plans to apply the “DDB Flex” model across global offices to better serve clients.

“We believe that creativity is the most powerful force in business to achieve growth, but we’re never confused that the end goal is growth,” she said, adding that the network offers “bespoke and customized solutions” for clients that are “backed by the assurance and insurance of the scale of DDB.”

Clark also intends to prioritize expanding DDB’s diversity and inclusion initiatives globally.

“Diverse teams and inclusive teams are higher performing,” she said. “This isn’t the nice-to-do thing—this is the right thing to do for business outcomes, for attracting and retaining talent, for achieving our goals internally.”

Monday, February 19, 2018

14022: BHM 2018—NBA.

This Black History Month, the NBA spotlights former standout players from HBCUs, as well as Black pioneers in the history of the game. San Antonio Spurs Head Coach Gregg Popovich added color commentary too.

14021: Lucio’s Lip Service.

Advertising Age published a podcast featuring divertsity droning by HP CMO Antonio Lucio, who regurgitated the results of requests for inclusivity that he delivered to his White advertising agencies in 2016. Lucio revealed, “On the people of color side, we did not make as much progress as the agencies had agreed to.” He then coughed up the contrived excuses typically employed by White advertising agencies to explain the failure to embrace diversity. In the podcast, Lucio also covered the latest trends in marketing and technology. While Lucio appears to be on the cutting edge in certain areas of innovation, the man is woefully outdated in areas of inclusion.

Ad Lib Podcast: HP’s Antonio Lucio on Diversity, Devices and Depression

By Brian Braiker

There’s a lot of talk in the marketing and advertising industries about diversity—but not a ton of walking. Antonio Lucio is one of the walkers. In 2016 the chief marketing officer for HP called on the brand’s five agency partners to focus on improving diversity numbers.

“It starts from a company value: We believe that diversity is a business imperative,” Lucio tells Ad Age.

The results of year one were encouraging, but not stellar: The agencies employ more women, but still have work to do for minorities. “After a year, we went form 40 percent women working on our account to 60 percent,” he says. The number of women in agency leadership roles went from zero to 52 percent.

“That’s the good news,” says Lucio. “On the people of color side, we did not make as much progress as the agencies had agreed to.”

On the podcast, Lucio goes deep on his diversity drive, and also breaks down his view of the broader state of marketing in 2018. A veteran global marketer for Procter & Gamble and Pepsi (more than a decade at each) and Visa (more than seven years) before coming to HP two-and-a-half years ago, Lucio is an anomaly in CMO circles: He tends to last longer than the average four-year tenure. “I like to build things and stay in places,” he says.

And, of course, each marketing role has come with its own set of challenges. At HP, Lucio says the current quandary is getting millennials—and their kids—to forge an emotional bond with printing and PCs, no easy ask for a mobile-first Snap-happy generation.

“From a marketing standpoint … we needed to change several things,” says Lucio. “We were not talking to millennials,” who he characterizes as the IT decision makers: “We want them to print.”

So, you’ll be seeing HP product placement in shows like Amazon’s new series “Bartlett” and Disney’s re-booted Facebook-exclusive “Club Mickey Mouse.”

“Everything that we do in terms of placements or sponsorships or partnerships, you need to do three things: It has to be relevant to a target, have a reinvention component, and provide the tech to empower an experience,” says Lucio.

For HP, that means, says Lucio, “we’re moving from the information age, which was everything about devices, to the experience age, where everyone is expecting seamless, curated hyper relevant personalized experiences, where you flow from the digital world to the physical world and back into the digital world is completely seamless and completely tailored to you.”

In our conversation, Lucio also shares a little of his own personal journey—how his childhood in Spain and Puerto Rico shaped who he is today, and why a diagnosis of depression helped to change him for the better.

“I’ve made every single mistake on the book—on the personal and the professional side,” he says. “I lost a marriage because I was not balanced enough in terms of the amount of time I was dedicating to work versus the relative amount of time I was dedicating to my family.”

An encounter with a former pollster for Tony Blair, of all people, helped him reorient his priorities, he says. He credits Philip Gould with teaching him that if you’re a wired, high-flying businessman 24/7, a rift opens up between the spiritual self—the person you want to become—and the material self, the person you are day to day.

“It is only by living a life with purpose—and finding purpose in your life—that you bring those two selves [together], they become one, that you find meaning in work and family,” he says. “That sometimes means you have to make tough choices. When you are in a place that doesn’t allow you to live that purpose, you have to leave that place. And when you are with people who don’t allow you to live your purpose, you have to leave those people.”

Sunday, February 18, 2018

14020: BHM 2018—MSI Chicago.

The Museum of Science + Industry in Chicago presents its annual Black Creativity initiative, featuring a variety of programs and events.

Thursday, February 15, 2018

14017: BHM 2018—Maryland.

Maryland entices visitors to salute BHM by honoring Frederick Douglass’ birthday and accomplishments, as well as exploring Harriet Tubman’s Underground Railroad Byway. President Donald Trump is probably pissed that he didn’t receive an invitation to Douglass’ birthday party.