Saturday, April 19, 2014

11830: Madison Avenue Striking Out.

The New York Times reported Major League Baseball released figures indicating only 8.3 percent of players identified themselves as Black. In 2008-2009, Cyrus Mehri and the Madison Avenue Project presented research results showing even worse numbers for Blacks in the advertising industry:

Based on national demographic distribution data, 9.6% of advertising managers and professionals should be African-Americans. The actual percentage in 2008 is 5.3%, representing a difference of 7,200 executive-level jobs.

Gee, it seems like Blacks have a better chance of landing a job in the big leagues versus adland. Madison Avenue continues to strike out.

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