Campaign published The year ahead for creativity by J. Walter Thompson London Executive Creative Director Russell Ramsey. First of all, allowing a JWT wonk to pontificate on creativity is like asking Publicis Groupe Chairman-CEO Maurice Lévy to explain how “this digital thing” will transform the industry. Ramsey typed nearly 1,400 words, yet communicated little of value or interest. He did manage to use the word “diversity” once—however, he was only referring to the diversity of skills needed at agencies to achieve greater communications integration.
Based on Ramsey’s ramblings, it’s easy to make one guaranteed-to-happen prediction: In 2015, diversity in the advertising industry—especially for UK and US agencies—shall continue to be a dream deferred and denied. This will be true even at JWT, which feigns displays a strong commitment to Equal Employment Opportunity. Hey, foreseeing the future for trade journal fluff trumps diversity.
BTW, Campaign provided a follow-up piece that asked “top creatives” for responses to Ramsey’s prophecies—and of course, they polled a White man and White woman.
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