Wednesday, January 13, 2016

13010: Top Priorities Trump Diversity.

Advertising Age published “The Industry Speaks: 2016’s Top Priorities” with lead-in copy that read, “What’s the No. 1 issue that the overall marketing and advertising industry needs to deal with in 2016? Advertising Age surveyed executives from throughout the business, and heard a surprising range of answers.” Of course, the honchos failed to mention diversity—or even divert diversity by jumping on the White women bandwagon. Plus, plenty of nonsense trumped diversity, including content, data and digital. Yes, the advertising industry has its priorities straight.

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