Adweek published a too-painfully-long-to-repost perspective titled, “5 Ways to Save Agency Holding Companies From Becoming Irrelevant.” The author is John Winsor, a bona fide expert on becoming irrelevant. ‘Nuff said.
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5 Ways to Save Agency Holding Companies From Becoming Irrelevant.
5. Break them apart and let agencies be independent again.
4. Holding companies need to stop skimming money off the top to pay for personally lining the pockets of their CEOs.
3. Force them to show their true diversity stats so the world can see just how out of touch they've been all this time, which is why advertising has become less and less effective.
2. Break them apart and let agencies be independent again.
1. Break them apart and let agencies be independent again.
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