Friday, May 11, 2018

14139: Unacceptable Welcome.

Advertising Age reported MDC Partners Chairman and CEO Scott Kauffmann labeled the holding company’s Q1 results as “unacceptable,” and he added, “We need to do better.” White advertising agencies in the MDC Partners stable include Crispin Porter + Bogusky, 72andSunny and Anomaly. Meanwhile, Adweek reported MDC’s experiential agency TEAM acquired multicultural experiential agency 20.10 to diversify its offerings. “As the fabric of America changes, multicultural audiences are increasingly becoming the general market,” said TEAM President Sean O’Toole, “which is why we are integrating with 20.10 to deepen the expertise we bring to creating total brand experiences for modern marketers.” Welcome to the MDC “unacceptable” family, guys!

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